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Freelancers and consultants: the thirty days that are actually sixty

Designers, developers, writers, photographers, bookkeepers. You did the work in March. The terms said thirty days. It is May.

What the terms say 30 days What actually happens approval payment run chasing

Nobody starts freelancing because they enjoy invoicing. They start because they are good at the thing, and then discover that a third of the job is getting paid for the other two thirds.

Thirty-day terms rarely mean thirty days. The invoice sits with the person who commissioned you until they approve it. Then it joins a payment run that goes out twice a month. Then somebody is on holiday. Sixty days from doing the work to seeing the money is entirely ordinary, and for a one-person business that gap is the whole of your cash flow.

What it costs, beyond the waiting

  • The chasingUnpaid work, done in the evening, and the most uncomfortable part of the job. Most freelancers chase later and more politely than they should, which makes it worse.
  • The client you cannot afford to annoyThe late payer is often the biggest client, which is precisely why they can be late.
  • Work you take on badlyAccepting the wrong project because the money is due before the next one starts.
  • Card and platform feesIf you take card payments, or work through a platform, somewhere between three and twenty per cent of what you charged never arrives.

The overseas problem, which is worse again

A great deal of freelance work crosses borders now, and international payment is where it gets genuinely absurd.

A client in another country sends a thousand pounds. A fee at their end, an exchange rate a few per cent off the one you looked up, a correspondent bank taking something in the middle, a receiving fee at yours. Four to five working days later a figure arrives that neither of you can fully explain, and you have both lost money to make one payment.

Paid directly it is the same action as being paid from down the road: seconds, a fraction of a penny, no account to open, no bank deciding whether your country is worth the compliance cost.

If you have ever been paid four hundred and eighty pounds for a five hundred pound invoice and been told that is just how it works, this is the part that changes.

Deposits, and asking for them

Everyone who has been freelancing for more than two years takes deposits. Everyone who is new does not, and finds out why.

Half up front on a project, or a retainer paid monthly in advance, is normal and professional. The friction has always been the mechanics: bank details in an email, a card payment you would rather not pay a fee on, or a platform taking a cut for the privilege.

A payment link they open on their phone and settle in seconds removes the mechanics. And on a larger engagement, proof of funds on the quote means a new client can show they can cover it before you clear your calendar — you see a straight yes or no, and nothing else about them.

The books, which is the other job you did not sign up for

Quotes that become invoices without retyping. Recurring invoices for retainers. Reminders that go out on a schedule rather than when you finally work up to it. Aged receivables telling you who is late without you working it out on a Sunday.

Expenses against the client they belong to. Mileage, software subscriptions, the equipment you bought. And a VAT return, if you are registered, built from what actually happened rather than reconstructed from a folder of receipts.

One point specific to freelancing. If a client pays you in a stablecoin, the sterling value at that moment is your income for tax, and it becomes the base cost of an asset you now hold. Converting it later is a disposal with its own small gain or loss.

The numbers are tiny on a stablecoin. They are not nil, and "it was only a bit" is not a filing position. It is handled automatically, which is the only sensible way for a one-person business to deal with it.

Being findable

Most freelance work comes from referral, and referral is fragile — it depends on somebody remembering you at the right moment.

A profile in a directory, with reviews that can only be written by clients who actually paid you, is not a marketing plan on its own. But for a one-person business with no marketing budget at all, a page that proves eleven real people were happy with the work is worth more than a portfolio site nobody finds.

Quotes, invoices, retainers, chasing and the VAT return in one place, with nothing taken from what you charge.